Like many Minneapolis B2B PR firms, Snow Communications uses Google analytics, SEO strategies, and related digital marketing technologies; but we understand that content is everything. We know a good story when we see it. Maybe that comes from having been a reporter and writer for The New York Times, The Star Tribune, Radio Sweden and other news organizations. Having been an editor, I have a good idea of what editors want, and don’t want. Good B2B PR firms figure out how take a story that is not fundamentally glamorous – and often far from it, and turn it into something a publication’s subscribers want to read.

In addition, we’ve launched dozens of new companies successfully.

Content Marketing: The Gift That Kept Giving

Zepol logo

When we launched new company Zepol, we realized right away that this was a content marketing play – even before that term was in wide use. Zepol publishes trade data – data about the movement of goods from country to country, and that data is of great interest to a lot of people at companies and other organizations.

We made successful pitches about Zepol, its rapid growth, its value to its customers and related themes. But the gift that kept giving was where we offered recognized publications the opportunity to provide Zepol trade data in their publication and on their website. This became a recurring source of promotion for Zepol long after our work with them was complete.

Please read our case study

See details in our Zepol case study.