Private label and digital marketing: can they co-exist? The answer is an emphatic yes, as private label and store brands join the fight for the mind and preferences of the Millenniums – AKA “generation Y.” This generation, born from the early 1980s to the early 2000s, looks to the web and mobile for information and cues about what products to buy.

Private label finds support on Facebook.

Facebook, Twitter, Blogs

That means Facebook, Twitter, blogs, and consumer review sites. It also means websites and mobile apps geared toward building relationships with private label customers, the same way retail brands are doing. As a Minneapolis food & beverage PR firm and marketing agency, we offer an integrated marketing package of advertising, PR, social media, SEO and content marketing to our food & beverage clients.

Supermarket News profiled ten examples of creative marketing to advance their marketing directly to consumers. My favorite: using Twitter promotions to build awareness and reward engaged customers.

Another great article appeared recently in Private Label Store Brands, covering Jim Wisner’s presentation at the 2013 Collaboration Summit. Wisner emphasized that the retail brand threat also pointed to great opportunity for private label and store brand marketers who are ready to embrace digital marketing and social media.

Private label store brands need not wait to see their share shrink as retail brands make inroads. An integrated food & beverage PR and marketing plan can build new relationships directly with customers, while communicating the natural advantages of private label.