Law firm PR generates new business when PR and content marketing is used to positively change perceptions in the firm’s market. When Gray Plant Mooty, a business law firm with a 100-plus year history in the Minneapolis – St. Paul market, wanted to gain more public company business, they asked a Minneapolis PR firm that specializes in law firm PR, Snow Communications, to develop a strategy and then implement it.

Gray Plant Mooty logo

Key To Campaign

Key to the campaign was understanding the market perceptions that were hindering the firm from gaining more public company business. With a better understanding of these perceptions, Snow was able to develop and implement a communications strategy that targeted some key areas of market perception for change.As an experienced law firm PR firm, Snow Communications has worked as a law firm PR firm for numerous law firms, and was well grounded in law firm PR, so it already had a methodology developed for working with law firms and creating successful law firm PR campaigns.

Central to the campaign was creating visibility for the public company issue in key media read and valued by decision makers, buyers and key influencers.

Encouraging Results

The results included improved awareness of the firm’s public company legal services offerings and additional business. As a Minneapolis PR firm with law firm experience, Snow Communications understands that supporting business development is the key to bring value to its law firm PR engagements.

For more information, see our case study, “Legal PR: Breaking Through.”