B2B Marketing, B2B Branding
Complex Sells Require Simple, Targeted Messaging
Complex B2B products and services require a disciplined marketing strategy, where key messaging communicates the most important advantages for customers, integrated marketing expresses the brand promise with a unified voice, and customers are engaged along a well-defined continuum of media, content marketing and social media. All designed to support, but also learn from, traditional sales and channel activities.
B2B marketing and branding for complex products and services must recognize the unique needs of B2B markets:
- Sharper ROI messaging
- Intense industry focus
- Well-defined case behind the emotional appeal
- Engagement and endorsement by key influencers
Snow Communications has produced effective marketing and branding for Fortune 500’s, start-ups, mid-sized companies and organizations. Our work has spanned healthcare, law, technology, food and beverage, finance and other fields. We’ve created new product and company names, new logos and corporate identities, key messaging to fuel integrated marketing programs, and cutting edge advertising campaigns.